by Jemima Kiss Media Guardian on 06/05/2008
Channel 4 and the Sci-Fi channel are among the companies contributing content to Second Life's first broadband TV network, due to launch in the virtual world at the end of this month.
The pilot project is being put together by creative agency Rivers Run Red, a specialist in creating new projects for the Second Life virtual world or "metaverse".
Rivers Run Red is partnering with 10 big content companies to provide material for TV channels on virtuallife.tv.
By the end of 2007, the company aims...