The Games industry has created a whole series of challenges for games developers and designers. Games narratives, structures and controls have got to a level of complexity that offers new ground for inventing and developing different methods of interacting with games.
To be successful, in such a crowded and competitive industry, games developers must consider the context of experience.


Unlike traditional software, where  more traditional performance metrics can be applied, measuring experiential dimensions such as 'fun' and 'playability' becomes a daunting task. Games are a tremendously varied set of applications, defying a one-size-fits-all approach. Even a broad and relevant concept such as flow falls short of capturing all classes of game experience.


'Play' will go beyond simple usability issues exploring different dimensions of User Experience that make games enjoyable.