Location: Jurys Inn Hotel, Brighton
"Dynamic impact added a new level of understanding"
Martin Osment - EVRS
"Another very informative event which is molst helpful and excellent in terms of furthering connectivity"
Jennifer Emin - Itchy Feet Animations
"I quite like the discussion panel at the end of the session. It's very engaging"
"Jason from Black Rock was excellent"
The Games industry has created a whole series of challenges for games developers and designers. Games narratives, structures and controls have got to a level of complexity that offers new ground for inventing and developing different methods of interacting with games.
To be successful, in such a crowded and competitive industry, games developers must consider the context of experience.
Unlike traditional software, where more traditional performance metrics can be applied, measuring experiential dimensions such as 'fun' and 'playability' becomes a daunting task. Games are a tremendously varied set of applications, defying a one-size-fits-all approach. Even a broad and relevant concept such as flow falls short of capturing all classes of game experience.
'Play' will go beyond simple usability issues exploring different dimensions of User Experience that make games enjoyable.