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Ben Reason is the  director of live|work. He graduated from Liverpool John Moores University in 1994 with a BA in Fine Arts, following this in 2000 with an MSc in Responsibility and Business Practice from the University of Bath. Ben has taught design with students from The RCA, Goldsmiths College and the Interaction Design Institute in Italy. Ben has helped pioneer Service Design as a discipline and worked with National, regional and local government bodies to help develop design & innovation in public services.

In this article, Ben Reason, applies the core aspects of Service Thinking to healthcare.In public services there is an increasing focus on the individual needs of service users and an ambition to really personalise services. If we are to achieve this goal we need to introduce new methods and new ways of thinking.
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