The redesign is focused on improving usability and making the key features of the service more prominent, as well as introducing innovative new attributes. The main feature allows visitors to easily search for and find information that is locally relevant to them about any TV show, movie or actor. Some of the most well-received features include:
My Picks - allows visitors to save their favorite actors, must-see new TV shows or movies they missed first time around, then receive e-mails personalised for their TV provider reminding them when their Picks are next showing;
TV guides for specific genres. For example, it is possible to see a schedule of comedy movies or sci-fi TV shows that will be showing in the next two weeks;
a personalised TV calendar that lists all user selected TV shows in a day-by-day schedule for the next two weeks;
a price comparison on TV and movie DVDs as well as a simple way to buy TV celebrity posters;
dynamically updating widgets that allow a user to place on their website up to date geo-targeted information about their chosen show, movie or celebrity's next TV appearance.
Stephen Tallamy of LocateTV says "we've improved the look'n'feel of the site to make much better use of the real estate available, which in turn gives users more options to navigate deeper into the site and find exactly what they're after."
The LocateTV team actively engages with their users and have set up TV Twitter accounts for shows and celebrities that keep followers updated of imminent TV appearances. For example, @apluskTV (Ashton Kutcher on TV) has just under 10,000 followers- http://twitter.com/apluskTV. Further, the LocateTV widget can be found on countless personal blogs and social network home pages giving widget viewers instant 'next on' information for their favorite TV shows and celebrities.
Earlier this year, LocateTV launched a user registration function that allows visitors to save and share favorite shows. This complements many of the new features of the redesign and paves the way for exciting new developments in the area of social networking and recommendations.
The design and build of the new site took about 6 months and included several large rethinks along the way. Usability and accessibility were always placed at the forefront of this project.